See how a top SEO Company in India creates an SEO Strategy
The below picture is an indication of the unique strategy that we at RedRock use to provide those great SEO results for our clients. The cycle highlighted in the picture is the typical steps involved in any optimization process, and is the process followed by most SEO companies in India. However, what makes our SEO special is the weight we attach to various steps and the specific procedures we follow in each of them (based on our mix of marketing hours a client's package provides per month) and then a regular analysis of the limiting factor of the website's overall growth, in accordance with the below outlined fundamentally important factors which have, according to us, the highest weight in any search engine's ranking algorithms. Lets provide you a detail of our tactics: we'll start with the basics - what SEO is, how it can benefit your business and then thinking like a search engine to describe our SEO system, and then comparing the process with other firms in India to show you why we're the best SEO Company in India.
What is SEO (Search Engine Optimization)?
The task of a search engine is to provide 'accurate' results for a query. Now it sounds simple, but that's a whole lot of work. Imagine you were building a search engine - ignore the technical aspects for a moment, and lets say you're the director of 'quality control' - you're responsible for the search engine being 'accurate', your task is to order around the engineers till they provide you with a search engine that provides 'accurate' results. Say you typed 'weather in Manila', the search engine would provide lots of websites related to weather in Manila. The question you're supposed to answer is "How do I rank these websites in order of accuracy / relevance to the user's request" or "That's a lot of results, which one should I show on the top?". The answer to this question is precisely, what SEO is all about. If you're the technical guy building the search engine, you're thinking about the mathematical formula to use so that the calculations of 'relevance' can be made and the most accurate or 'best fit' results can be provided. So there is a formula used by Google, or Bing, or Yahoo to evaluate the 'best fit' results out of millions of websites and distilled down to the bottom to a few websites ranked accordingly on the first page.
Why is SEO Important to my business?
Getting in the top few results matters from the business results point of view. It matters a lot actually! Visitor clicks have been shown to skew exponentially favoring those few spots at the top - they stand to gain the most business out of the queries, and online aspects have overtaken physical business in many industries already. So, search engines rankings of websites is VERY valuable in getting business enquiries. Recent reports suggest that Google is now using atleast some artificial intelligence to hone its accuracy skills, so the formula isnt a simple linear formula. But even though the exact proportion of elements in not known, we can make a few intelligent guesses as to the ingredients of that ranking algorithm. And over the years, Google and Bing have provided a lot of information to help you guess better and better.
Now that you know that search engine optimization is and how it can bring you truckloads of business, lets delve deeper into what we believe are the most important things in SEO.
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Most important factors in SEO
Its been years since we've endlessly debated about the most important stuff in SEO. This is the stuff we ask in an interview, we talk about with clients and we hear about in conferences. And there's just so much misconception out there, much of it due to analysis paralysis. So without any justification, here's what we at RedRock believe to be the most important factors, in no particular order
Content Value: Relevance and originality (to define 'value' of the content) and Keywording: repetition (title, h1, url, synonyms) and tags (meta, image alt) which define the "presentation" of the content.
If you were a human comparing two sheets of information on a topic and if someone asked you a question and asked which one was more relevant, you'll probably be using this factor. You'll read up the two sheets, see which one has more 'relevant' information, make a decision and pass it along. And its not just the value of the content that you'll go for, you'll also go for the 'unconscious' hints that helped you make the decision - if the title was relevant but content was not, if the content presented itself to be relevant but did not have the value etc.
Not an easy one to explain, so let me try this way: Who gets to be the President? The guy most people vote for, right? Its the same concept: a popular webpage is one which most other pages would point towards.
By now I`m sure the technical engineer building that search engine would come upto you and show a graph with lots of pointers and with a long calculation on how you could calculate it all. I recommend you throw the page away and make him imagine: imagine a kind of juice that flows within webpages or websites, juice flows out to the one being pointed/linked to. This would be a kind of democracy: the page with the most juice is the most linked to. You dont need to calculate exactly how much juicy a page is, just understanding the juice flows would give you a great tool to understand which page deserves what rank in your 'accuracy chart'!
If the link juice method just sees the number of fingers pointed to the president, the Anchor text method is a summary of what each person is actually saying and trying to sum it up. Some guys might be pointing and saying "you're wearing a black suit", some others could be saying "you're wearing a white shirt". So the search engine is trying to sum up the text of all these links and trying to decipher the relevance of the page and then fit it all in its algorithm.
Consumer signals and Trust Buildup
Imagine a search engine showing completely random results for the word "top seo company in India". Since the results are random, people get to choose which one's the most apt result. So lets say they go on various websites, dont find anything of value, come to RedRock's site, stick along a while, read up, get satisfied that yes indeed, RedRock is India's number 1 SEO company, and then fill up a form or close their browser or go to facebook or do something else. What just happened here? The users, by their behavior, gave important information to the search engine, that one site indeed offerred more value over others.
This data gets built up in the search engines over years and over millions of queries for the same keywords. So the search engine gets consumer 'insights' not just into the keywords, but for each website as well, resulting in a 'trust level' for a domain or a particular page. If thousands of people randomly come to a website, dont find anything of value, and leave in a few seconds, that site is probably junk. But a site to which people stick for a particular information, would be offering value. They stick for a particular search and not so much for a similar one, search engine records it.
So what does RedRock do special?
Unlike most other SEO firms in India, we believe that SEO is not a fixed prescription of certain tasks to be done continuously. At RedRock, we believe that these factors determine almost 75% of SEO fundamental value out there, and we dont have fixed formula for the percentage effect each factor would have on a particular site. Our work starts with the application of the above factors with an understanding of Blackman's law of limiting factors - when a process depends on a number of factors, its rate is limited by the slowest factor. With time, the slowest factor changes and needs dedicated efforts to increase the pace of the overall efforts. This is rather an apt explanation to why we believe our work is rather an art requiring constant attention and solving a puzzle, rather than performing a fixed routine of tasks to be reporting every month. This is also why we ask our clients for a significant leeway in the monthly tasks, and send a list of bare minimum tasks to be performed every month. So by following the above priniciples and the process of keyword analysis, competition analysis, SWOT, on-page work, off-page work and the analysis of the resulting rankings, traffic and conversions, we keep honing our efforts to make the website look the best in eyes of the search engine.